A friend of mine wrote a great article about Amancio Ortega (founder of ZARA and other fashion brands). I liked it so much that I wanted to highlight the key message here, too.
Below, I’ve included Amancio’s business principles that I think are worth a read and they are summarise perfectly how I like to approach running a business.
Here they are:
Advice from Amancio Ortega
- Give customers what they want and give it to them quickly.
- Sell goods of highest quality and you will not have to pay for advertising. Best marketing will be done for you by your satisfied customers.
- Your fortune is in your hands. Work on yourself, do what you enjoy and go after your goals relentlessly.
- Stay with your feet on the ground and stay yourself.