Amancio Ortega: How to Build a Successful Business

A friend of mine wrote a great article about Amancio Ortega (founder of ZARA and other fashion brands). I liked it so much that I wanted to highlight the key message here, too.

 

Below, I’ve included Amancio’s business principles that I think are worth a read and they are summarise perfectly how I like to approach running a business.

Here they are:

Advice from Amancio Ortega

  1. Give customers what they want and give it to them quickly.
  2. Sell goods of highest quality and you will not have to pay for advertising. Best marketing will be done for you by your satisfied customers.
  3. Your fortune is in your hands. Work on yourself, do what you enjoy and go after your goals relentlessly.
  4. Stay with your feet on the ground and stay yourself.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s